| Christmas Purchase Decisions |
| The CE Decision Tree |
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When it comes to making consumer electronics purchasing decisions,
whether it’s at the holidays or any other time, turns out nothing is as
valuable to shoppers as a good recommendation from a friend. And, when
in doubt, a good recommendation from the pros (a.k.a. Consumers Reports,
et al) doesn’t hurt either, with 37 percent of consumers indicating
that reading an article on a product eventually led them to buy that
product.• (To link to The BRIDGE issue on the Christmas 2008 retail scene, click here.)
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MediaBiz Competitive Intelligence provides a wide range of reports, including:
Provider Footprints for all forms of cable, telco, SMATV, MMDS and Wireless services.
Subscriber data by ZIP Code for nearly all forms of video, advanced video, voice and data services.
Channel line-ups by ZIP Code for broadcast, cable, premium and HD networks as well VOD availability and new service launches.
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