| History
of DTH
Satellite's Early Years: 1945, 1962,
1972, 1973, 1974,
1975
Arthur C. Clarke makes prediction, Telstar 1 launches and HBO delivers
its first satellite signal.
The Beginnings Of DTH: 1976, 1978,
1980, 1981, 1983
Talyor Howard builds a dish, Ted Turner uplinks his superstation
and America sees the "Thrilla from Manila."
Piracy Takes Hold: 1984, 1985,
1986, 1987, 1988,
1989
HBO scrambles its programming while signal theft increases.
Finding Competition For Cable: 1990,
1991, 1992, 1993
Al Gore unleashes the 1992 Cable Act and DBS begins to formulate
plans.
The Small Dish Rises: 1994, 1995,
1996, 1997, 1998,
1999 2000
DBS becomes a serious player in the multichannel marketplace.
1945
Science fiction writer Arthur C. Clarke writes an article outlining
the possibilities for establishing a global communications system
using three satellites placed in geosynchronous orbit (22,300 miles
above the equator). Clarke's article states that satellites would
be equal distance from each other.
1962
First satellite TV transmission via Telstar 1 is delivered from
France to the United States. Congress approves Communications Satellite
Act, and COMSAT is formed.
1972
United States adopts an "Open Skies Policy" to encourage private
industry to enter the satellite business.
1973
Canada begins operation of Anik 1, the first domestic geosynchronous
satellite over North America.
1974
Western Union launches Westar 1, soon followed by Westar II, the
first domestic geosynchronous satellites for the United States.
1975
HBO establishes the first operational satellite broadcast system
on Satcom I. The service sends programming to cable affiliates.
1976
Taylor Howard is the first person to receive C-Band satellite signals
on his home-made dish.
Federal Communications Commission issues a ruling stating that 4.5
meter dishes are acceptable (previous standard was 9 meters), providing
that the terminals attain certain minimum levels of performance.
HBO shows the "Thrilla from Manila" heavyweight boxing match with
the help of satellites. Ted Turner debuts America's first superstation.
Christian Broadcasting Network (later The Family Channel) launches
as the first satellite-delivered basic programming service.
1978
Taylor Howard publishes "A low cost satellite-TV receiving system"
manual. DTH industry picks up steam as technology is shared among
ham radio operators around the world.
1979
FCC makes licensing of satellite dishes voluntary except for satellite
dishes used for international communications purposes.
Neiman Marcus features "his-and-hers" home satellite TV equipment
from Scientific-Atlanta on the cover of its Christmas catalog. The
two-dish system is priced at $36,000.
1980
National Microtech offers the first home satellite system priced
below $10,000.
Satellite Television Corp. requests FCC authorization to construct
and operate a DBS system in the BSS band. In the following seven
months, 13 additional broadcast direct service (BDS) applications
are submitted to the FCC.
1981
Stanley S. Hubbard, who will later launch U.S. Satellite Broadcasting,
files for the first DBS license.
1983
Hughes Communications launches Galaxy I, the first satellite dedicated
to cable TV distribution.
1984
President Reagan signs "The Cable Communications Policy Act of 1984"
including Section 705, a provision legalizing the private reception
of unscrambled satellite television programming.
1985
HBO announces its plan to market scrambled HBO and Cinemax programming
to home satellite TV viewers via local cable companies. Reps. Billy
Tauzin (D-LA) and Charlie Rose (D-NC) introduce a bill guaranteeing
access to scrambled satellite TV programming at "fair and reasonable"
rates.
C-Band system shipments top 735,000, a record for the industry.
1986
HBO becomes the first programmer to scramble its movie services
full-time. The industry is rocked by negative press coverage and
a cable-led anti-dish advertising campaign after HBO begins its
scrambling efforts. Shipments drop to 235,000 as more than 50% of
all satellite retailers close their businesses.
PrimeTime 24 and Netlink offer distant network signals.
SBCA emerges after merger between the Society for Private and Commercial
Earth Stations (SPACE) and the Direct Broadcast Satellite Association
(DBSA).
1987
Sen. Al Gore and Rep. Billy Tauzin introduce legislation calling
for third-party packaging and consumer access to network signals,
among other provisions. Reps. Robert Kastenmeier and Mike Synar
introduce legislation clarifying the rights of dish owners to continue
to access the superstation and network signals.
1988
Piracy problem escalates. General Instrument announces plans to
introduce VideoCipher II Plus within a year. SBCA establishes Anti-Piracy
Task Force (APTF) to combat signal theft problem.
President Reagan signs Satellite Home Viewer's Act into law, which
establishes copyright license for delivery of TV broadcast signals
to DTH marketplace and toughens penalties for theft of satellite
signals.
1989
Piracy reaches epidemic levels. Copyright holders threaten to withdraw
product due to problems.
1990
Hughes Communications, NBC, News Corp. and Cablevision Systems announce
plans for Sky Cable, a high-power DBS service. The partnership becomes
troubled, however, and the plans eventually land in Hughes' hands.
The impetus for Sky Cable eventually becomes DirecTV.
VCII, the troubled "VideoCipher" satellite decoder from General
Instrument, is phased out. The company introduces VCII-Plus.
Faced with enormous losses, rivals BSB and News Corp.-backed Sky
TV merge to form British Sky Broadcasting.
1991
PrimeStar launches first medium-powered Ku-band service, an analog
offering with limited channels.
Hubbard Broadcasting, which will later form U.S. Satellite Broadcasting,
agrees to buy five transponders on the first DBS satellite from
Hughes Communications.
1992
Congress overrides President Bush's veto of the Cable Act. Legislation
guarantees access to satellite-delivered cable programming services
by alternative multichannel video providers, such as DBS operators.
General Instrument shows first satellite-delivered digital High
Definition Television.
A deal with Hughes gives the National Rural Telecommunications Cooperative
exclusive distribution rights to DirecTV in rural America.
1993
DBS-1, the nation's first high-power DBS satellite, launches aboard
an Ariane rocket from French Guiana. The bird will carry programming
for DirecTV and U.S. Satellite Broadcasting.
The VCII stream is shut off. C-Band booms after VCII-Plus upgrade
and its extra signal security features.
1994
DirecTV, U.S. Satellite Broadcasting and Thomson Consumer Electronics
sell the first DSS (Digital Satellite System) offering in Jackson,
Miss. By the end of the year, DirecTV acquires 320,000 subscribers.
DirecTV also launches its DBS-2 satellite from Cape Canaveral, Fla.,
into the 101-degree position.
PrimeStar rolls out nationwide digital TV service via a medium-power
Ku-Band satellite. The company ends 1994 with about 250,000 subscribers.
C-Band shipments surge to historic levels, hitting nearly 85,000
alone in August. C-Band subs total 646,000 for the year.
1995
Tee-Comm's AlphaStar announces plans for DBS service.
DirecTV, USSB and PrimeStar announce plans to spend nearly $170
million in advertising in 1995.
DirecTV launches DBS-3 into its 101-degree orbital position.
FCC strips Advanced Communications of its 110-degree orbital slot
due to failure to comply with "due-diligence" rules requiring the
construction and launch of a DBS system. That leaves PrimeStar's
effort to switch to high power in doubt. FCC then votes to auction
the DBS channels at 110 degrees.
Four million shares of EchoStar DISH stock are offered at $17, and
$63 million is raised. By the end of the year, EchoStar launches
its first satellite into the 119-degree location.
C-Band reaches its peak with 2.3 million subscribers.
1996
MCI outbids EchoStar and Tempo/TCI Satellite for 28 DBS frequencies
at the 110-degree orbital location during an FCC auction. The company
agrees to pay $682.5 million for the spectrum. MCI and partner News
Corp. unveil American Sky Broadcasting, a new high-power DBS contender.
During the same auction, EchoStar successfully bids $52.6 million
for spectrum at 148 degrees.
U.S. Satellite Broadcasting unleashes an IPO. Wall Street reacts
with excitement, launching USSB shares at $27 and pushing the price
up 29 percent by the end of the first trading day.
EchoStar launches DISH Network on March 4. By the end of the year,
DISH acquires 350,000 subscribers. The company also reveals its
uplink center in Cheyenne, Wyo., and launches its second satellite
into the 119-degree position.
DISH Network begins DBS price wars, lowering equipment prices to
$199 with a programming commitment from new subscribers.
AlphaStar, backed by Canadian equipment manufacturer Tee-Comm Electronics,
debuts medium-power DBS service.
DirecTV breaks the 2 million subscriber mark.
The 1996 Telecommunications Act is signed into law, paving the way
for some deregulation of cable and other telecomm businesses.
1997
DirecTV passes the 3 million subscriber barrier, while EchoStar's
DISH Network achieves the 1 million mark.
TCI Satellite launches the TEMPO-1 satellite into the 119-degree
orbital location. The satellite incurs some technical problems,
though the company says it's fully operational. However, the bird
is never used by TSAT or PrimeStar while in orbit for two and a
half years.
EchoStar launches Echostar-3 into the 61.5-degree position.
EchoStar and ASkyB partners News Corp. and MCI agree to merge DBS
assets. The deal quickly sours, however, when News Corp. begins
discussions with PrimeStar. Both sides launch billion-dollar lawsuits.
PrimeStar agrees to merge ASkyB into its DTH business under a transaction
valued at $1.1 billion.
AlphaStar parent Tee-Comm Electronics goes into receivership in
Canada, and AlphaStar in the United States enters bankruptcy proceedings.
The service goes dark in August with 55,000 subscribers.
1998
DirecTV passes the 4 million subscriber mark.
Cable giant Tele-Communications Inc. agrees to be acquired by AT&T
under a landmark, multi-billion dollar deal.
The Justice Department voices opposition to the PrimeStar/ASkyB
merger.
EchoStar launches its fourth satellite into the 148-degree orbital
position.
EchoStar agrees to purchase ASkyB assets from News Corp. and MCI/WorldCom.
The deal gives the company majority control of two full-CONUS slots,
one at 119 degrees and the other at 110 degrees.
The DSS trademark used by DirecTV and USSB disappears. DirecTV reaches
an agreement to buy USSB under a $1.3 billion deal. DirecTV also
unveils plans to launch a new satellite into its 101-degree position,
and migrate DBS-1 to frequencies acquired from USSB at 110 degrees.
DTH crosses the 10 million subscriber mark.
BSkyB debuts SkyDigital.
1999
DirecTV agrees to acquire PrimeStar under a two-part deal worth
$1.83 billion. The proposal includes the TEMPO satellite at 119
degrees and subscribers. Part of the agreement closes in the spring,
along with DirecTV's acquisition of USSB. The combined deal gives
DirecTV more than 7.4 million subscribers.
EchoStar's DISH Network passes the 2 million subscriber mark. The
FCC approves EchoStar's ASkyB deal with News Corp. and MCI/WorldCom.
NRTC's DirecTV business crosses the 1 million subscriber mark. NRTC/DirecTV
affiliate Pegasus Communications acquires 500,000 subscribers.
Two out of every three new multichannel subscribers pick DBS for
their video service.
2000
DirecTV swallows most PrimeStar medium-power subscribers and converts
them to the high-power service. The conversion process ends in September.
During 2000, DirecTV had its best year ever with 1.834 million
net high-power subscriber additions, a 14 percent improvement when
compared to the 1.606 million net subscribers added in 1999. EchoStar's
DISH Network passes the 5 million subscriber milestone in November.
Two-way satellite broadband services debut. EchoStar's DISH Network
partners with StarBand, a two-way offering that has VSAT maker Gilat
and Microsoft as backers. Hughes Network Systems, sister company
of DirecTV, unveils two-way DirecPC service. America Online partners
for DirecPC/DirecTV services.
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